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MILLIONS OF PREMIUM ARTICLES FROM eLIBRARY NOW AVAILABLE VIA LEADING WEB PORTALS
Subscriptions get a boost as Alacritude, LLC integrates its eLibrary articles into search engine results
Press Contact: Jani Spede
Phone Number: 864-650-7111
E-mail: jspede@highbeam.com
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CHICAGO, IL - October 22, 2002 - Online research services that charge their customers face a challenge - getting their documents to appear in Web search results. Search engines index billions of free documents on the Web, but because they can't access documents behind a payment wall, much of the most useful and credible online information is invisible to online researchers.
A new partnership is shedding light on the so-called "invisible web."
Alacritude, LLC - publisher of eLibrary.com (www.elibrary.com) and Encyclopedia.com (www.encyclopedia.com) -- announced today an agreement with interactive marketing agency All Effort, Inc. (www.alleffort.com) and Inktomi Corp. (www.inktomi.com) to optimize and index the full text of 2 million eLibrary documents. Through Inktomi® Index Connect¿, a performance-based program that allows large Web sites to strengthen their Web presence, eLibrary content is now available on leading portals and destination sites such as MSN, About.com, Overture, Looksmart, HotBot and several others.
Chairman and CEO of Alacritude, Patrick Spain said, thanks to the agreement, there's been a significant increase in visitors that come to eLibrary from search engines, as well as an increase in customers who sign up for free trials and subscriptions. eLibrary is a subscription-based archive of over 13 million documents from more than 2000 publications including newswires, newspapers, magazines, academic and trade journals, transcripts, photographs, maps and books - including major works of literature, art and reference.
"Search engines play a critical role in our efforts to reach individual researchers at the point where they first attempt to get an answer. With this agreement, we are now able to show a large potential audience that we have credible, useful content that can help them," Spain said. "We are quite pleased with All Effort's sophisticated approach to optimizing contextual search results and we're thrilled with the success of Inktomi Index Connect in converting highly qualified leads into eLibrary subscribers."
Dennis Buchheim, director of Inktomi Web Search Marketing Solutions, said, "Including eLibrary's premium content in the Inktomi Web search index allows us to offer our portal partners valuable, deep web content that crawlers typically cannot reach. Now users of Inktomi-powered portals are made aware of the breadth and depth of relevant content available through eLibrary's document archive."
Henry Hwong, president and co-founder of All Effort, said, "We are excited to leverage our XML technology solutions for eLibrary. We were able to deliver millions of documents to Inktomi-powered portals and attract an awesome volume of interested eLibrary prospects."
Spain added that working with All Effort and Inktomi to optimize and index its subscription-based content is more effective as a marketing strategy than purchasing other popular online advertising programs (such as buying keywords on search engines that generate a link or banner advertisement).
Spain said, "Our eLibrary articles appear in the unbiased search engine results, so it works better for us, and it gives users of Inktomi-powered portals high-quality search results."
About Alacritude
Alacritude, LLC is a Chicago-based company investing in and operating enterprises positioned at the intersection of technology and media. The company is dedicated to providing online researchers affordable, enterprise-quality information resources and the tools to organize and package information in useful ways. Alacritude is the publisher of eLibrary and Encyclopedia.com, which, through its subscription and free online research services, offers a comprehensive, international digital archive of more than 13 million documents from over 1000 publications such as newspapers, magazines, journals, transcripts, photographs, maps and books - including major works of literature, art and reference.
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