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Infomercials muting hard-sell spiels. (includes related article on advertising developments as of Feb 23, 1998)
Multichannel News; Feb 23, 1998; ; 700+ Words ...relationship. Infomercial suppliers...devoted to infomercials, thanks...estimated that infomercials pumped approximately...subsidiary of infomercial giant Guthy...growth of the infomercial industry. In particular, infomercials on local...
Infomercials: finally getting some respect.
WWD; Nov 23, 1993; ; 700+ Words ...World Direct, the new infomercial division of the syndicator...produce a series of infomercials. * Wal-Mart has...be considering an infomercial. A company spokeswoman...Field's aired an infomercial in August that sold...fashion designers about infomercials. Nancy Axthelm...
Infomercials down, but far from out with cable nets.
Multichannel News; Sep 2, 1991; ; 700+ Words ...economy. And infomercials -- despite a...industry. The infomercial industry is expected...the number of infomercial hours they offer...five hours of infomercials nightly and even...in their use of infomercials right now...of the National Infomercial Marketing Association...
Obama infomercial leads 2008 Jordan Whitney DR Awards.(Field Reports)
Response; Mar 1, 2009; ; 700+ Words ...sheet Awards for Infomercial and Short...all the new infomercials and short...Screen) * Best Infomercial Direct Offer...Savvier) * Best Infomercial Set Rockwell...Rockwell/Infomercials Inc.) * Best...
Infomercial marketers make their pitch; companies tout increasing numbers of blue-chip infomercial advertisers. (includes related article on interview with Association of Independent Television Stations President James Hedlund)
Broadcasting & Cable; Jan 23, 1995; ; 700+ Words ...20 of the top infomercial marketers in the...convention: "Infomercials: Boon or Boondoggle...magazine said infomercials may yet have a...feet wet in the infomercial business. Infomercial...several hours of infomercials each week. The...leading to all-infomercial formats. New...
Infomercials surmount cost hikes.
HFN The Weekly Newspaper for the Home Furnishing Network; Oct 16, 1995; ; 700+ Words ...Spiegel Direct. "Because of that infomercials have to be better calls to action...be more sophisticated." The infomercial industry last year encompassed...Association (NIMA). From 225 infomercials finding their way to national...
Infomercials: the gold-paved superhighway.
Video Age International; Mar 1, 1994; 700+ Words ...to the field. Infomercials are increasingly...structure and infomercial producers had...history of sleazy infomercials in the past years...in advance from infomercial producers, seeking...be drawn to the infomercial sector. The Tribune...half-hour infomercials tend to be clearly...
Infomercials get their day, night; 24/7 ad TV: Expo TV adds to options in growing field of multibillion-dollar direct TV.(Special Report: TV's Upfront)(Expo TV launch)
Advertising Age; May 9, 2005; ; 700+ Words ...network plans to move infomercials into the light of...Expo TV as a 24/7 infomercial channel. Expo TV...supporters, some infomercial experts are skeptical...People get hooked by infomercials because they stumble...products, a regular infomercial advertiser. Expo...
Infomercial man. (marketer Kevin Harrington)
Florida Trend; Jan 1, 1995; 700+ Words ...be successful in an infomercial. "Of course, some...wouldn't work as infomercials. We're going to...is the star in an infomercial. Shows with celebrities...brought 24 cases against infomercial producers in the past...Shopping first tried infomercials three years ago...
`Infomercials' bring big profits to small firms
Chicago Sun-Times; Jan 21, 1992; ; 700+ Words ...successful infomercial products...The best infomercials prompt viewers...in several infomercials selling subliminal...sort of an infomercial folk hero...information on infomercials, contact the National Infomercial Marketing...
Infomercials used to introduce products to retail arena. (direct response television advertising)
Chain Drug Review; Jun 1, 1992; 700+ Words ...companies to turn to infomercials; we've since...marketers in the infomercial arena," says...are now using infomercial logos and graphics...that has used infomercials to bring a product...presented as an infomercial on the Amazing...Glynn credits infomercials for helping Natural...
INFOMERCIALS ARE USUALLY COSTLY BUT CAN PAY OFF.(Business)
Rocky Mountain News (Denver, CO); Apr 19, 1998; 700+ Words ...would be using an infomercial but I don't have...think about using infomercials to market my product...test this media. Infomercial campaigns can run...have broadcast their infomercials for as little as...needs to see your infomercial at least three times...
Infomercials: star light, star blight. (celebrity endorsements do not guarantee success for infomercials)
WWD; Apr 12, 1994; ; 700+ Words ...many stars whose infomercial track record is...say one in seven infomercials succeeds, and...ingredient for beauty infomercials, even here there...Direct produced an infomercial for California...is king, and infomercials are no different...Dworman said an infomercial for Beautiful...
Using health infomercials to develop media literacy skills. (Teaching Techniques).
Journal of School Health; Aug 1, 2003; ; 700+ Words ...analyze health-related infomercial messages and content...techniques commonly used in infomercials to persuade consumers...teacher can define, an infomercial. Show segments from...four health-related infomercials. After viewing...questions from the Infomercial Analysis Discussion...
Infomercial group approves guidelines. (program-length advertisment makers issue voluntary guidelines to avoid government regulation)
Multichannel News; Mar 11, 1991; ; 700+ Words ...of the National Infomercial Marketing Association...by monitoring infomercials, warning members...networks that run infomercials. Local interconnects...transponder time to infomercial makers during...and president of infomercial production company...availability for infomercials has ...
FITNESS INFOMERCIALS
ABC Good Morning America; Mar 12, 1998; ; 700+ Words ...ANNOUNCER: (Fitness infomercial) Eight to 15...leading fitness infomercials. ANNOUNCER: (Fitness infomercial) So if you got...they watched the infomercials, assembled equipment...ANNOUNCER: (Fitness infomercial) So hold onto...
Infomercial producer Positive Response plans IPO; offering heads to market with a value of $7.5 million. (Positive Response Television Inc.; initial public offering)
Los Angeles Business Journal; Apr 4, 1994; ; 700+ Words ...stand-alone infomercial production...public. Infomercials are lengthy...National Infomercial Marketing...in making infomercials. Savage...produced 35 infomercials having a...statement. The infomercial business...
An infomercial is a promise.(Guest Opinion)
Response; Jul 1, 2008; ; 700+ Words Better infomercials in one easy step...realized a brand and an infomercial are also a promise...the key to a successful infomercial or short-form campaign...branding. So what does your infomercial promise? On the most...
Miracle Infomercials; TV's Hard Sells Are a $256 Billion Business
The Washington Post; Sep 26, 2004; ; 700+ Words ...the 30-minute infomercial was born. Herbalife...nutritional product infomercials appeared on USA...the field are infomercials for male- enhancement...pulleys/etc. The infomercial for the Extenze...Catanese, who runs Infomercial Monitoring Service...and how often infomercials air and ...
INFOMERCIAL FIRM KEEPS IT LOCAL
The Record (Bergen County, NJ); Jul 4, 1997; ; 700+ Words ...the idea behind the infomercial. It's an advantageous...last year and added infomercials to the company's...effective, high-quality infomercials. One of the projects...typical elaborate infomercials that you see on television...produce a 30-minute infomercial starting at about...
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