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COLORADO SPRINGS STILL LACKS WEB AD REVENUE: PIKES PEAKCAM OFFERS 14,000-FT. VIEWS, WHILE A LIBRARY SITE HAS RICH CONTENT.
Advertising Age; Jul 27, 1998; ; 700+ Words One of the best local sites in Colorado Springs, Colo., isn't from a newspaper or TV station, but a Web site operated by the Pikes Peak Library District. The library embarked online in 1980 with Maggie's Place, named for a retired librarian. Initially, the service offered dial-in access to the
LARRY ROSEN
Advertising Age; Jun 1, 1998; ; 700+ Words N2K LARRY ROSEN knows how t capitalize on technology Long before most people knew the Internet existed, the former professional musician put his stamp on an industry model destined to evolve from vinyl to compact disc. While president of GRP Records, he embraced CDs as the medium of choice. It paid
PRIVACY STILL BURNING WEB ISSUE: MARKETERS SCRAMBLE TO COME UP WITH SELF-REGULATION METHODS.
Advertising Age; Jun 29, 1998; ; 700+ Words Intrusive Web questionnaires are just one of the issues keeping electronic commerce from flourishing. With an estimated 62 million American adults online, according to IntelliQuest Information Group, the privacy bar has been raised to challenge whether marketers have legitimate reasons to gather
Music business makes waves on the Internet; sales to hit $2.8 billion by 2002.
Advertising Age; Feb 16, 1998; ; 700+ Words MORE AND MORE music marketers are tuning in to the Internet, finding that it's helping them reach audiences in both traditional and non-traditional ways. While the Net gives the established music industry a channel to buyers, it's also becoming a way to level the financial playing field for artists
Are You Paying Attention to Privacy?(Industry Trend or Event)
e-Business Advisor; Feb 1, 2001; ; 700+ Words Customer relationship management and customer privacy may seem like opposing forces to most e-marketers. Here's how to make sure they don't collide. Can you optimize your use of customer information? Yes! * Releasing customer data isn't always a problem as long as customers are properly notified *
Should You Get Incubated?(Industry Trend or Event)
e-Business Advisor; Oct 1, 2000; ; 700+ Words Incubator executives share their insights on what incubators do, how they help e-business entrepreneurs, and what to look for when joining an incubator program. You're no doubt hearing a lot about the proliferation of incubators, which can offer fledgling e-businesses a way to improve their success
Keep Your Loyal Customers.
e-Business Advisor; Sep 1, 2001; ; 700+ Words Loyalty programs are becoming a popular way for companies to maximize their marketing efforts. But is loyalty all it's cracked up to be? If you want a successful incentive program, you must understand the three top requirements. Subscribe. Unsubscribe. Subscribe Unsubscribe. So goes the opt-in
NARRATIVE SIGNS ALLIANCE WITH REALNETWORKS: DEAL WILL UNITE INTERACTIVE AND STREAMING ADS
Advertising Age; Aug 10, 1998; ; 700+ Words Narrative Communications Corp., Waltham, Mass, said it has partnered with RealNetworks, Seattle, to develop an integrated package that combines streaming media content with interactivity for Web banner ads. In May, Narrative unveiled enhancements to Enliven, a Java-based service that allows banners
LARRY ROSEN: N2K.
Advertising Age; Jun 1, 1998; ; 700+ Words Larry rosen knows how to capitalize on technology. Long before most people knew the Internet existed, the former professional musician put his stamp on an industry model destined to evolve from vinyl to compact disc. While president of GRP Records, he embraced CDs as the medium of choice. It paid
Wireless Devices: The New Marketing Frontier.(Industry Trend or Event)
e-Business Advisor; Dec 1, 2000; ; 700+ Words Many companies are delivering marketing content to wireless devices. What are the advantages -- and pitfalls? Should you create marketing messages for wireless users? Yes! * Use of wireless devices is skyrocketing * Reach new customers * May be cheaper than other channels But * Not all content
The Gazette, Colorado Springs, Colo., Kim M. Bayne Column.(Knight Ridder/Tribune Business News)
Knight Ridder/Tribune Business News; Jan 19, 2000; ; 566 Words Jan. 18--Site: CashForCarts by JetEx Address: httpwww.cashforcarts.com Target audience: Buyers of printer supplies, users of remanufactured OEM and compatible ink jet and toner cartridges. What I like about this site: With its bold colors, easy-to-read fonts and ample white space, these pages are
OPINION: Government Is Caught in a Web of First Amendment Hypocrisy.
Knight Ridder/Tribune Business News; Nov 3, 1998; ; 700+ Words Knight Ridder/Tribune Business News Nov. 2--A few years ago, I was one of the first people to criticize any governmental action stifling the flow of online information. I was an idealist, virtually waving the American flag, citing free speech and civil liberties for all. Up to that point, I had
WAVETOP HAS YET TO LAND ANY PAID ADVERTISEMENTS OTHER OPTIONS, EXTRA EQUIPMENT REMAIN CHALLENGE.
Advertising Age; Jul 20, 1998; ; 700+ Words Following its much-hyped launch on Windows 98 last month, push service WaveTop has yet to sign up any paying advertisers. Despite its pitch as a free service offering advertisers video-quality broadcasting to millions of home PC users, the service faces key challenges. WavePhore's consumer division
PRIVACY STILL BURNING WEB ISSUE: MARKETERS SCRAMBLE TO COME UP WITH SELF-REGULATION METHODS
Advertising Age; Jun 29, 1998; ; 700+ Words Intrusive Web questionnaires are just one of the issues keeping electronic commerce from flourishing. With an estimated 62 million American adults online, according to IntelliQuest Information Group, the privacy bar has been raised to challenge whether marketers have legitimate reasons to gather
LARRY ROSEN: N2K
Advertising Age; Jun 1, 1998; ; 700+ Words Larry rosen knows how to capitalize on technology. Long before most people knew the Internet existed, the former professional musician put his stamp on an industry model destined to evolve from vinyl to compact disc. While president of GRP Records, he embraced CDs as the medium of choice. It paid
ADKNOWLEDGE ROLLS OUT WEB AD EVALUATION TOOL: PLANNER PRODUCT FIRST IN SET OF MEDIA-BUYING SERVICES.
Advertising Age; Jun 8, 1998; ; 700+ Words Adknowledge today announces the availability of MarketMatch Planner, an online management tool for evaluating and planning Internet advertising campaigns. MarketMatch Planner is the first installment in a series of products aimed at agency media buyers and planners. The software allows agencies to
ADKNOWLEDGE ROLLS OUT WEB AD EVALUATION TOOL: PLANNER PRODUCT FIRST IN SET OF MEDIA-BUYING SERVICES
Advertising Age; Jun 8, 1998; ; 700+ Words Adknowledge today announces the availability of MarketMatch Planner, an online management tool for evaluating and planning Internet advertising campaigns. MarketMatch Planner is the first installment in a series of products aimed at agency media buyers and planners. The software allows agencies to
Humanize Your Web Customer Service.(Product Information)
e-Business Advisor; Aug 1, 2000; ; 700+ Words As more e-tailers fall by the wayside, it's increasingly apparent that customer service drives e-commerce success. Learn from Lands' End: put customers first. In 1994, Lands' End was one of the first catalog-based apparel companies to grasp the e-commerce concept, register its domain name, and get
Grab Web Visitors' Attention.
e-Business Advisor; Jun 1, 2001; ; 700+ Words With fierce competition and a declining economy, e-marketers are trying a host of unconventional methods outside of traditional advertising. For some companies, these techniques work, but are they right for you? Print publications are a commonly used media for publicizing Web sites, but these days,
Three Ways to Protect Your Brand Online.(Industry Trend or Event)
e-Business Advisor; Apr 1, 2001; ; 700+ Words Your Web presence is a requirement, not an option. But there are risks involved in promoting your brand online. What should you do? Can you protect your brand marketing online? Yes! * Regularly monitor newsgroups, chat groups, and online complaint sites * Be proactive in your public relations
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