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Profile: Initiative Media's Ray Dundas.(Advertising)(Interview)
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TelevisionWeek; Mar 24, 2003; 700+ Words
...director of national broadcast at Initiative Media North America, takes a pragmatic approach...Mr. Dundas has just joined Initiative, moving over from OMD New York...department. In his new position at Initiative, Mr. Dundas, who is based...
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2008 Media Conference & Tradeshow Agenda.(Special Report: The 4A's Media Conference)(Calendar)
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TelevisionWeek; Mar 3, 2008; 700+ Words
...AAAA Midsized Agency Media Directors Committee Meeting...senior VP, digital initiatives, AAAA Project Reinvention...Marc Goldstein, CEO, North America, GroupM, AAAA Media...advertising and commerce, North America, Google Are Traditional...
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Mixed Reaction to NATPE; Digital Media More Important Than Ever at Annual Bazaar.(News)(Conference notes)
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TelevisionWeek; Feb 4, 2008; 700+ Words
...to take digital media more seriously...programs. The gaming initiative is part of RDF...signal that digital media is as important...bigger than TV as a medium in reach...interactive at Initiative North America, said during a...
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Rating VOD's Audience; SeaChange, Nielsen Partner to Provide Viewership Data.(Converging Media & Technology)(SeaChange and Nielsen Media Research partner to provide video-on-demand ratings information)
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TelevisionWeek; Oct 6, 2003; ; 700+ Words
...SeaChange has partnered with Nielsen Media Research to provide ratings of...more than 100 cable systems in North America, and those systems are now capable...end of the year. SeaChange's initiative is important since ratings have...
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Media Bigs at Upfront.(2003 Upfront Summit)(Brief Article)
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TelevisionWeek; Apr 28, 2003; 566 Words
Alec Gerster, CEO of Initiative Media Worldwide, and David Verklin, CEO of Carat North America, will appear as panelists at the 2003 Upfront...superpanel'' focusing on other ad-supported media. The event starts at 8 a.m. and continues...
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CAR MAKERS SHIFTING AD MONEY TO CABLE, ONLINE.(Media Planner)
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TelevisionWeek; Apr 17, 2006; 700+ Words
...those major initiatives, automotive...traditional U.S. media-mainly broadcast...spending by Nissan North America dropped by 7...Isuzu Motors America (down 72.9 percent), Mazda North America Operations...most popular medium for U.S...
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How to Make It as a Video Blogger.(Media&Tech)
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TelevisionWeek; Dec 3, 2007; 590 Words
...things. First: The first is a topic that is sustainable, said Michael Hayes, senior VP of interactive at Initiative North America. "You can write on cats, but kitty cats aren't too sustainable. But politics, at least this year, is...
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Corus Entertainment Selects Siemens to Lead Media Modernization Effort.
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Entertainment Newsweekly; Nov 13, 2009; 700+ Words
...successful integrated media and entertainment companies...sophisticated media projects in North America. The move will be completed...providers throughout North America and we're very pleased...It's a very exciting initiative." About Siemens IT...
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PR Camp New York(TM) Debut to Explore Latest Social Media Trends in PR and Marketing.
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PR Newswire; Nov 16, 2009; 700+ Words
...and Bernaise Source Media (http://www...and manage social media. "PR Camp New York...of Bernaise Source Media, a communications...Media Practice Lead, North America, Text 100/Morgan...and Manager, PR Initiatives, mediabistro/David...
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Tracking Viewers on All Platforms; Nielsen Online Will Offer All-in-One Ratings Measurement System by 2008.(Media&Tech)
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TelevisionWeek; Nov 12, 2007; 700+ Words
...reach across both mediums? Am I getting...research at Horizon Media. Marketers would...in the life of media exposure across all mediums, but crunching...consumer-generated media. "People are...interactive at Initiative North America. That means...
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PPM Could Launch as Planning Tool; 'Project Apollo,' Marrying Meter With Homescan, Shows Promise in Tracking Audiences and Their Purchases.(Media Planner)
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TelevisionWeek; Dec 13, 2004; ; 700+ Words
...likely debut as a media planning tool that...Arbitron's Scan America service in the early...president of VNU Media Measurement Group...and technology for Initiative, the Interpublic...VP of marketing, North America, for P&G told...
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ROI Measurement Still Falls Short; Every Branded Entertainment Deal Is Different, NATPE Panelists Say; Intuition Plays Role in Gauging Effectiveness.(Media Planner)(National Association of Television Program Executives talks about return on investment )
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TelevisionWeek; Jan 31, 2005; ; 700+ Words
...CEO of MindShare North America. Both men made...decision-making with media agency executives...research integration at Initiative Media. "Brands...such as Nielsen Media Research, IAG...consensus among media agency executives...on measuring the medium but on measuring...
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Cartoon Net Has a New Game Plan; To Expand Reach, Channel Will Offer More Online Kids' Competitions, Video.(Media&Tech)
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TelevisionWeek; Sep 3, 2007; 700+ Words
...and general manager for Cartoon Network new media. Gaming is central to the network's growth...managing director for the interactive group in North America at media buying agency Initiative. "Games can help drive traffic numbers and...
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Initiative Media North America Selects Two Executives to Direct U.S. Operations of Global Media Powerhouse.
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Business Wire; Apr 11, 2001; 700+ Words
...executive officer, Initiative Media Worldwide and Initiative Media North America, today announced...Initiative Media North America, and...officer of IM121 (Initiative Media One-to-One...Initiative Media North ...
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Initiative
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Dictionary of American History; ; 700+ Words
...modifications. The initiative grew out of the...provided for the initiative, and the process...approximately 2,000 initiatives have appeared on...percent of them. Initiative use is something...California, Colorado, North Dakota, Arizona...of money or the media and the ...
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POI pounds initiative. (People Oppose Initiative for Land-Use and Zoning.)
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Hawaii Business; Mar 1, 1990; ; 700+ Words
...International Union of North America, Local 368...situation like initiative throws those...of land-use initiative at the county...six land-use initiatives have come before...streets from medium- to low-density...Sandy Beach initiative was illegal...provide for zoning ...
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Alec Gerster to Retire from Initiative.
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Business Wire; Jan 31, 2008; 700+ Words
...position as Chairman and CEO Initiative Worldwide, effective...and CEO, Initiative North America, will succeed Mr. Gerster...outstanding job managing our North America operation and has proven...he is a world-class media professional. I look...
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Initiative media's disney loss caps difficult ad year. (Up Front).(Brief Article)
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Los Angeles Business Journal; Jan 7, 2002; ; 700+ Words
...its 15-year relationship with Initiative Media North America, capping a tough year in which...layoffs or other adjustments at initiative, whose billings in 2001 remained...Counting recently acquired True North Communications Inc., Initiative...
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CBS 'Eyes' Initiative for Media Business.
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PR Newswire; Mar 23, 2006; 700+ Words
...has awarded its media account for the...Interpublic agency Initiative following a competitive review. Initiative will be involved...nearly 20 markets in North America, Initiative manages...corporations including America Online, Bayer Corporation...
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Linux Community of Partner Technology Leaders Support Trolltech's Qtopia Greensuite Initiative.
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Business Wire; Nov 28, 2006; 700+ Words
...Qtopia Greensuite initiative actively addresses...software solutions in North America. Trolltech's...Qtopia Greensuite initiative as a considerable...s Greensuite initiative is great news for...universal multi-media framework with...
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