Paper Forever, but Less of It
Perhaps you are reading this editorial in the print version of the magazine, or perhaps you are reading an electronic version on a computer, tablet, or smart phone. As yet another alternative, perhaps you've accessed the column electronically and have printed out the copy you are now reading on paper.
Those in the publishing business know there are increasingly many ways to present content: on paper; online in HTML, PDF, or standard digital-magazine or eBook formats; or as an app tailored to the many smart mobile devices out there -- not to mention many multimedia possibilities.
With all these options, the question on everyone's mind becomes, what is the role of paper going forward? …
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