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Home » Publications » Business magazines » Marketing magazines » Direct Marketing » May 2001 »
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    MLA

    "59% of Americans Say Only Legislation Will Create Good Privacy Policy.(Brief Article)." Direct Marketing. Hoke Communications, Inc. 2001. HighBeam Research. 25 Apr. 2018 <https://www.highbeam.com>.

    Chicago

    "59% of Americans Say Only Legislation Will Create Good Privacy Policy.(Brief Article)." Direct Marketing. 2001. HighBeam Research. (April 25, 2018). https://www.highbeam.com/doc/1G1-76782659.html

    APA

    "59% of Americans Say Only Legislation Will Create Good Privacy Policy.(Brief Article)." Direct Marketing. Hoke Communications, Inc. 2001. Retrieved April 25, 2018 from HighBeam Research: https://www.highbeam.com/doc/1G1-76782659.html

    Please use HighBeam citations as a starting point only. Not all required citation information is available for every article, and citation requirements change over time.

59% of Americans Say Only Legislation Will Create Good Privacy Policy.(Brief Article)

Direct Marketing
Direct Marketing

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May 1, 2001 | Copyright
COPYRIGHT 1999 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights or concerns about this content should be directed to Customer Service.
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    <a href="https://www.highbeam.com/doc/1G1-76782659.html" title="59% of Americans Say Only Legislation Will Create Good Privacy Policy.(Brief Article) | HighBeam Research">59% of Americans Say Only Legislation Will Create Good Privacy Policy.(Brief Article)</a>

According to a new Wirthlin Worldwide survey, 59 percent of Americans believe only legislation and legal enforcement will make most businesses observe good privacy policy while 60 percent of business executives believe businesses will adopt good privacy standards on their own. Entitled "Privacy Concerns: Is It Time For Government To Act?" the survey measures the general public's concern about giving personal/private information to businesses.

On a scale of 1 to 10 (1 being not at all worried and 10 being extremely 10 being extremely worried), the general public's rating of worry when providing personal/private information to business was a 6.9 while the rating of worry when giving information to business over the Internet was 7.4. When asked to describe their feelings in words about giving private/personal information to businesses, 92 percent said "cautious," 81 percent said 72 percent "suspicious," 68 percent "uncertain," and 64 percent said "uneasy." Moreover, according to the survey, many Americans feel that the personal details companies 47 for are "never necessary" to give out. …


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Will businesses be regulated on privacy?(Industry Trend or Event)

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Market researcher sees cause for concern Businesses and consumers appear to be widely divided over whether the government should regulate Internet privacy policies. Although the Federal Trade Commission and the Better Business Bureau oversee consumer rights, businesses largely have been…
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