24/7 Media Offers New E-Marketing Tools.(electronic marketing)(Brief Article)

24/7 Media Offers New E-Marketing Tools.(electronic marketing)(Brief Article)

Direct Marketing

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May 1, 2001 | Copyright

Recognizing an increased demand for multifaceted interactive marketing services, 24/7 Media Inc. has launched two Web marketing products designed to help clients attract and retain new customers--the Grouped Promotional Solution (GPS) Sweepstakes and the Scratch 'N' Win Game Card.

Offering the drawing power of a large incentive, the GPS Sweepstakes allows marketers to share the cost of a large grand prize with other companies while running separate branded sweepstakes. The program provides each company with its own branded registration page and does not share captured opt-in information with any other company. …

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