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Home » Publications » Business magazines » Marketing magazines » Direct Marketing » May 2001 »
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    MLA

    "IAB Issues Guidelines For Bigger Banner Ads.(Internet Advertising Bureau)(Brief Article)." Direct Marketing. Hoke Communications, Inc. 2001. HighBeam Research. 19 Apr. 2018 <https://www.highbeam.com>.

    Chicago

    "IAB Issues Guidelines For Bigger Banner Ads.(Internet Advertising Bureau)(Brief Article)." Direct Marketing. 2001. HighBeam Research. (April 19, 2018). https://www.highbeam.com/doc/1G1-76782671.html

    APA

    "IAB Issues Guidelines For Bigger Banner Ads.(Internet Advertising Bureau)(Brief Article)." Direct Marketing. Hoke Communications, Inc. 2001. Retrieved April 19, 2018 from HighBeam Research: https://www.highbeam.com/doc/1G1-76782671.html

    Please use HighBeam citations as a starting point only. Not all required citation information is available for every article, and citation requirements change over time.

IAB Issues Guidelines For Bigger Banner Ads.(Internet Advertising Bureau)(Brief Article)

Direct Marketing
Direct Marketing

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May 1, 2001 | Copyright
COPYRIGHT 1999 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights or concerns about this content should be directed to Customer Service.
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    <a href="https://www.highbeam.com/doc/1G1-76782671.html" title="IAB Issues Guidelines For Bigger Banner Ads.(Internet Advertising Bureau)(Brief Article) | HighBeam Research">IAB Issues Guidelines For Bigger Banner Ads.(Internet Advertising Bureau)(Brief Article)</a>

The Internet Advertising Bureau (IAB) has issued voluntary standards for seven new ad units, mostly offering advertisers larger ad banners to promote their products and services on the Web. The IAB last issued standards in the fall of 1996, when it gave formality to the ad banner. But while ad banners are now ubiquitous on the Web, they are widely seen as a failure, garnering response rates of about one in 200, down from one in 50 when they were first launched.

In response to mounting difficulties over weak online ad sales, sinking stock prices and growing dot com failures, Internet companies have been experimenting with new ad formats to increase sales. For instance, CNET Networks, the publisher of News. …


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