Index Measures Purchasing Power of Web Visitors.(netScore Buying Power Index)(Brief Article)

Index Measures Purchasing Power of Web Visitors.(netScore Buying Power Index)(Brief Article)

Direct Marketing

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August 1, 2001 | Copyright

The netScore Buying Power Index (BPI), a new service from Diameter and comScore Networks, Inc., provides Web sites with a new tool to gauge the value of their visitors based on how much these visitors spend across all sites on the Internet. The index measures the total dollars spent online by the average member of a site's audience, indexed to the total online dollars spent by the average Internet user. (For example, a BPI of 100 represents the baseline index; therefore, a BPI of 200 would mean the average visitor to that site spends twice as much online as the average Internet user.)

netScore data for March, for instance, reveals that Biz Rate.com had the highest BPI (673), reflecting the heavy online shopping behavior of the site's visitors. …

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