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Home » Publications » Business magazines » Marketing magazines » Direct Marketing » August 2001 »
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    MLA

    "Index Measures Purchasing Power of Web Visitors.(netScore Buying Power Index)(Brief Article)." Direct Marketing. Hoke Communications, Inc. 2001. HighBeam Research. 24 Apr. 2018 <https://www.highbeam.com>.

    Chicago

    "Index Measures Purchasing Power of Web Visitors.(netScore Buying Power Index)(Brief Article)." Direct Marketing. 2001. HighBeam Research. (April 24, 2018). https://www.highbeam.com/doc/1G1-78438330.html

    APA

    "Index Measures Purchasing Power of Web Visitors.(netScore Buying Power Index)(Brief Article)." Direct Marketing. Hoke Communications, Inc. 2001. Retrieved April 24, 2018 from HighBeam Research: https://www.highbeam.com/doc/1G1-78438330.html

    Please use HighBeam citations as a starting point only. Not all required citation information is available for every article, and citation requirements change over time.

Index Measures Purchasing Power of Web Visitors.(netScore Buying Power Index)(Brief Article)

Direct Marketing
Direct Marketing

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August 1, 2001 | Copyright
COPYRIGHT 1999 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights or concerns about this content should be directed to Customer Service.
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    <a href="https://www.highbeam.com/doc/1G1-78438330.html" title="Index Measures Purchasing Power of Web Visitors.(netScore Buying Power Index)(Brief Article) | HighBeam Research">Index Measures Purchasing Power of Web Visitors.(netScore Buying Power Index)(Brief Article)</a>

The netScore Buying Power Index (BPI), a new service from Diameter and comScore Networks, Inc., provides Web sites with a new tool to gauge the value of their visitors based on how much these visitors spend across all sites on the Internet. The index measures the total dollars spent online by the average member of a site's audience, indexed to the total online dollars spent by the average Internet user. (For example, a BPI of 100 represents the baseline index; therefore, a BPI of 200 would mean the average visitor to that site spends twice as much online as the average Internet user.)

netScore data for March, for instance, reveals that Biz Rate.com had the highest BPI (673), reflecting the heavy online shopping behavior of the site's visitors. …


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