Our $30M Series A to build the AI-powered financial command center for consumer brands
Today we’re announcing our $30 million Series A, led by Acrew Capital with participation from Two Sigma Ventures, Vesey Ventures, and our seed investors FirstMark and Mayfield.
This raise helps us accelerate what we set out to build: an AI-powered financial command center for consumer brands. One that doesn’t just give you insight, but actively helps you grow.
The problem
Cash is the lifeblood of any business. It determines whether a company can make payroll, fund growth initiatives, weather downturns, and invest confidently in the future.
Everything else — profits, EBITDA, gross margin, and ROAS is ultimately an abstraction designed for reporting and planning. These metrics exist in part because it’s unrealistic for humans to model every business decision in terms of its true cash impact.
Finance teams are trained to focus on standardized accrual-based accounting and monthly reporting. Planning and decision-making are locked into monthly or quarterly cycles, not updated at the speed of actual business activity. Even when cash forecasts exist, they’re static, manual, and disconnected from real-time operations. It's an afterthought rather than the primary driver of daily action.
For brands with large working capital needs, daily inflows and outflows, or thin margins, this problem isn’t just inconvenient, it’s existential. Human-led workflows simply can’t reconcile data, analyze scenarios, and execute actions fast enough to keep up.
"In a real-time world, cash flow should drive every action — yet most finance teams are stuck just trying to close monthly reports."
The solution
Fintech innovation to date has been incremental: a slightly better card product, an AP platform, a smoother monthly close. Helpful, but not a fundamental change in how businesses operate.
Highbeam exists to change that — with an always-on financial system of action that empowers businesses to maximize cash flow in real time, without manual effort.
We do this through three core capabilities:
- Live, cash-based intelligence. Always-accurate, real-time reporting and forecasting that improves daily business decisions. Example: “How much inventory can I afford to purchase this month?”
- Integrated financial products, optimized for cash. Seamless access to the best financial products from the best partners. Example: “Access a bank account with operating yield and $3M FDIC insurance.”
- Autonomous AI agents for finance workflows. Intelligent agents that can recommend or directly execute actions to optimize cash and working capital. Example: “Automatically manage my cash flow to maximize yield.”
"We’re building toward a world where cash flow isn’t something you check in on once a month — it’s something you optimize every day, without thinking about it."
Where we are today
We’re laser focused on consumer brands — a $1T+ market defined by large daily inflows, significant working capital demands, and cash management that is absolutely mission-critical.
This year, we will manage over $5B in cash transactions for hundreds of brands. Our momentum is accelerating:
- $5B+ / year in cash transactions managed
- 3x growth in GMV (annual sales volume)
- 3.5x growth in deposits
- 5x growth in integrated products like card spend year-over-year
Our customer base is scaling rapidly, with more nine-figure brands onboarding every quarter. What they share in common is trust: Highbeam isn’t a point solution. We’ve become a foundational partner — the platform they rely on to store, move, and optimize their cash.
Where we’re going
With this new funding, we’ll continue to prioritize the workflows where we can deliver the greatest impact:
- AI teammates that don’t just analyze, but take action
- Expanded financial access with more partners, more products, and deeper coverage
- Benchmarks and optimizations tailored to the realities of running a consumer brand
We truly believe that soon enough, spreadsheets won’t run your finance stack. Highbeam will.
"We see Highbeam as the financial operating system for consumer brands. By unifying cash intelligence, financial products, and AI agents in one platform, they’re creating the infrastructure this market has been missing. The team’s execution and the growth they’ve already shown make it hard to imagine a brand not needing this in the future.” - John Gardner, Partner, Acrew Capital
Thank you
To our customers: thank you. You’ve trusted us with your finances, your data, and your feedback. You are the reason we’re here.
This raise helps us help you — to save time, operate more profitably, and free up cash flow.
If you’re building the next great consumer brand, we’d love to talk.
