Highbeam Blog

We are excited to launch a value calculator to help brands estimate the value Highbeam can bring to their business.

Entrepreneurs launching new ecommerce and consumer brands aren’t typically accountants. But, in David Whitcroft’s experience, appropriately leveraging accounting best practices and managing cash flow is where brands live and die.

Today’s economic reality requires ecommerce brands to focus on maximizing profitability and free cash flow. That’s because the “grow at all costs” and sales led playbook of the last few years does not work in today’s high interest environment. 

We believe core financial services necessary to run an ecommerce brand should be built directly into one exceptional banking platform. Above all, we believe your bank should be a trusted financial partner.

As an ecommerce founder, one of the most valuable things you can do is extend your brand’s cash flow. In today’s environment of uncertainty and high interest rates, cash flow and profitability have become the focus for most brands.

Portal is the sleep hygiene company helping consumers make deep restorative sleep the new normal. We sat down with Portal co-founder, Dan Foussard for a three-part series on the nitty-gritty of building, financing, and scaling a winning DTC brand.